It’s A Startup Life For Us

The Style Guide For Your Greatest Venture: Life

When you really think about it, we’re all entrepreneurs. Even if never starting a company or owning a business. We’re all building a giant sole proprietorship, or in some cases joint venture that’s called our life. Just like any other enterprise, it’s got to run lean and be cost efficient, though that doesn’t mean it’s always skimping on the budget. It’s also on its own road and its own course, with its own intended outcome. Totally unique product.

There’s plenty of entrepreneurial advice and life advice out there to tell us how to build various parts of life. This new column on Medium is all about styling everything around it, whatever that might be or be like. That ultimate next generation, bleeding edge, category changing, social dominant, unique, upstart and independent endeavor: You, and your life. Food, drinks, home, style. It’s based on the philosophy here at Condiment that the good life is in life’s little things, the little extras that make everything feel amazingly incredibly comfortably stylishly awesome in your place and space in the world.

It doesn’t mean expensive. It’s not ‘green’ but everything’s looked at from a socially conscious/aware mind. It’s not just for the ladies but the gentlemen too. You’d be surprised at how similar our genders are when it comes to the benefits of shower gel, or traveling in style. It’s also centered around unique, unusual and exciting ideas, from startup companies across the lifestyle product category to big brands making cool stuff.

All around the idea that people are busy, because we’re all busy. Whether or not you are in business, raising a family, or whatever else, life’s a juggle for all of us. Startup owners, business people, siblings, offsprings, and everything else people can be, are who are behind the content. It’s style from the trenches of Life, Inc. for those in the trenches of Life, Inc. Us, them, everybody, you.

We’ll be publishing regularly starting this week. But wanted to say hello and introduce the collection here on Medium.