How Cryptocurrency Can Utilize Media to Normalize Blockchain Technology
By Darby Cox on ALTCOIN MAGAZINE
An informal case study on how CryptoKitties has effectively used marketing for wide-scale adopting & use-case of blockchain.
I find it difficult to dedicate a lot of time to gaming, but I do occasionally get hooked on a game. CryptoKitties was one of those games. I quit in a fit of rage after not winning a prized kitty in a Discord contest, but that’s a story for another day.
CryptoKitties is a game that can most easily be described to anyone who is familiar with the 90’s as collectible & breedable digital beanie babies. These beanie babies are impossible for you to lose on ‘It’s a Small World’ in Disneyland Florida in ’98, and not only because ‘Kitties wasn’t around in the 90’s. Oh, also, you pay for these in Ether, and breeding them costs you Ether. This sounds like a gaming term, but in this case, actually isn’t. [More on this later]
At first, CryptoKitties didn’t quite hit the mark. Their marketing was deep into the tech community, and focused on avid gamers and/or blockchain enthusiasts. They hit up Discord and early…
