Interview with Oleg Kotliarov, CEO at Attarius Network
Oleg, thanks for taking time to join me for this interview and shed some light on Attarius Network for our community. Can you give us a glimpse of your background? What is the backstory of your company?
My crypto adventure began in the DeFi space, where I gained extensive knowledge of decentralized finance and blockchain. I became fascinated with the gaming industry along the way and decided to learn more about it. I was a part of some major gaming projects that were a huge success with the users. All of these experiences motivated me to co-found Attarius Network with a lofty goal in mind: to provide equal access and opportunities for gamers and developers through blockchain technologies while removing all entry barriers.
Why did you engage in the cryptocurrency industry, and where do you think the industry will be in 5–10 years?
Bitcoin piqued my interest at first, and from there I began to apply it to my interest in finance and how it could be used to reshape the traditional financial system. Back in 2019, I started to build DeFi protocol, one of my first apps, which was very different from the Attarius Network. I am glad I got into the gaming crypto space as the combination of cryptocurrency and gaming is growing at a rapid pace. Moreover, Web 3.0 opens up a plethora of new opportunities for learning, acquiring new skills, selling, advertising, and generating new revenue streams for the many users who will participate in the meta-economy. When gamified scenarios are combined with Web3.0, the new generation of decentralized internet infrastructure, the future potential of digital ecosystems based on gaming is significantly increased. There will be numerous opportunities for businesses to sell and place branding in virtual worlds and provide immersive ad experiences to audiences. The most intriguing aspect of the future digital economy is immersive learning, a methodology that uses virtual reality to simulate real-world scenarios and train users in a safe and engaging environment.
Can you give us an introduction to Attarius Network and its history?
The Attarius Network is a decentralized ecosystem for game developers and gamers.The Attarius team has been working tirelessly to revolutionize the play-to-earn space, accelerate great gaming projects, and integrate gaming mechanics into various areas of the economy. Our main goal is to provide an easy to use set of innovative tools that gamers and game providers can use to create new revenue streams. We want to promote mass adoption within the space, which comes from simplifying the user way and making UX more understandable, so that players can participate in game experiences, play, earn, collect rewards, collect tokens, and engage with that. Attarius provides value to all users, whether they are players or developers. Whether you want to create a new game from scratch or you already have an operational game, our APIs and SDKs enable the creation of new games or the integration of existing games. Through the Attarius Developers’ Panel, each user can also receive detailed analytics, control game mechanics, and manage payment systems. We also advocate for the concept of multichain freedom. The freedom for game developers and gamers to choose the network that does not limit functionality and facilitate creativity. Most importantly, we do not limit or restrict our users: they have complete control over their digital assets within our platform.
How did you get started with Attarius Network, and why? Early on, did you see an opportunity to fill a void in the market?
I have been into crypto space, when I learned about various game mechanics and their impact on different aspects of life. So, I started to think about my next company as a gaming one with the aim of such a key advantage as to place emphasis on simplifying the user experience. So, from day one, at Attarius Network, we started to create a product that is easy to understand and learn for people who are unfamiliar with blockchain technology. So, now it makes me happy when I realize that a game studio, who chose the Attarius platform, receives complete game support to be able to run and grow business more efficiently.
What have been the biggest challenges for you and Attarius Network since you started the project?
Despite recent advances in blockchain technology, it’s still relatively new, and the general public are unacquainted with it. As a result, the lack of user awareness and need for constant education remains one of the major challenges within the crypto gaming industry. However, with the arrival of VR, AR, and Metaverse technologies within the near future, traditional video games will need to move to blockchain-based ones. Another issue that we wish to beat is that almost all games have a high entry cost. Additionally, the absence of a powerful regulatory framework surrounding cryptocurrencies and NFTs, in addition as a general lack of a deeper understanding of the advantages, contributes to gamers’ and game developers’ reluctance to pursue a play-to-earn niche.
What has been your greatest achievement thus far, and what has been the biggest failure or setback personally or in the history of the company?
The success of a leader in the new world is dependent in large part on trying new things and approaches, encouraging members of your team to contribute, and maintaining a positive attitude. Attarius Network proposed establishing a Web3.0 hub in Abu Dhabi to accelerate games in the play-to-earn mechanics, as well as to conduct various industry activities to accelerate the implementation of these mechanics in the real sectors of the economy. During recent months Attarius extended their profound expertise in blockchain to international gaming providers and developers to boost the overall progress in integration of Blockchain, NFTs and cryptocurrencies into the gaming world. We have made a concerted effort to collaborate with the most powerful players in the Abu-Dhabi region in order to provide much-needed guidance on the benefits of incorporating blockchain and NFTs into the gaming businesses we support. In the near future, Attarius hopes to double down on the growth of this exciting sector.
What is the next step for Attarius Network in the next 1–2 years?
People don’t really watch TV anymore. We classify gaming as our living room experience nowadays. Every group of people is like a team having a PlayStation: the game is deeply embedded in our lives. We love watching other people play, we like to play in various contexts. The world economy is getting more and more gamified. This is why GameFi space has grown so much popularity over the past year, offering not only a nice hobby but also a way to earn extra profit. So, in my opinion, crypto gaming will only continue to thrive.
With a clear vision of how to make it easier for the gaming industry to enter the blockchain and crypto markets and offer enhanced economic opportunities, Attarius Network is developing one of the most competitive platforms that opens up new capabilities for millions of gamers and game developers in the rapidly growing play-to-earn market.
Where can people support your business? Other than that, thank you for your time — any final words?
People will support our business when they start or develop their own. One of the key modern skills is the ability to adapt, and it has become especially relevant in such turbulent times like we live now. Today it’s vital to be creative and flexible to find new opportunities and overcome challenges. And don’t ever get comfortable, because it’s a major obstacle to progress. There is a constant need to push yourself out of your comfort zone and be innovative.
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