Remember the days when businessmen saw blockchain through hype-filled presentations and cryptocurrency whitepapers? Some saw it as an easy chance to get big bucks, while others were afraid of the “Wild West” impression put on crypto markets by the press. Eventually, most of the ideas have faded away.

In 2019, almost nobody I know confuses blockchain with bitcoin, and that’s the beginning and the end of the recent achievements that we can begin with.

In less than two years, blockchain has risen from the very niche, little-known and widely misunderstood technology behind cryptocurrencies, to the top of the hype cycle, both among startups and businesses. According to Deloitte’s last year's survey, 95 percent of businesses were investing in the blockchain.

Indeed, the international blockchain technology industry is expected to grow from $1.57 (2018) to around $162.84 billion (2027) — (Research and Markets) — but I believe this is because entrepreneurs have turned their attention to different goals and have begun to see blockchain technology as a key tool for re-imagining advertising and marketing strategies, management, tracking, and customer interaction.

Companies expect to use the blockchain model for business transactions, exchanges, and online marketplaces, and most are looking to use blockchain technology to eliminate the middleman. This is why blockchain technology causes serious…