Katy Perry has listeners ‘Chained to the Rhythm’
By Kathleen Mackey
Katy Perry announced her new single “Chained to the Rhythm” featuring Skip Marles, which was released on Friday, Feb. 10, 2017.
Perry’s fan base, often referred to as “KatyCats” have been craving more music ever since the summer release of “Rise,” which was a tie-in with NBC’s coverage of the 2016 Olympic Games. With the exception of “Rise,” Perry has been pretty quiet in the music scene since her last album “Prism” in 2013.
Perry has declared “Chained to the Rhythm,” as the start of an “era of Purposeful Pop.”
The Atlantic describes the new track as a “tropical-inflected disco anthem” and they also speculated that Perry is making a political statement as the lyrics suggest a possible dig at President Donald Trump. Perry confirmed these theories when she tweeted “POPLITICS?” in response to a fan who told her that “politics and pop music never sounded better before.”
With lyrics like, “So comfortable, we’re living in a bubble, a bubble. So comfortable we cannot see the trouble, the trouble,” and Skip Marley’s verse, where he expresses his need to “break down the walls to connect, inspire” and rebel, it’s easy to understand why some view the song as a way for Perry to express her thoughts about the current political environment.
Perry is known for being actively involved in fighting against social injustice but whether or not the artist is taking a political stance is up to the listener’s interpretation. Either way, the reggae-influenced song certainly has an upbeat and unifying tone as Perry celebrates dancing to your favorite song and reminds the listener that we’re all chained to the rhythm.
Leading up to the release of the single, Perry worked to connect with her fans all across the globe by creating a worldwide scavenger hunt.
Starting last Wednesday, Feb. 8, 2017, on Twitter, Perry challenged her fans to leave their bubbles and bring headphones in addition to providing a map with for fans to search for disco balls that she planted in locations all over the globe. The disco balls served as iPods that fans could plug their headphones into to hear a preview of the new single.
With this challenge, Perry was able to create a hype for the new song while encouraging her fan base to go out and explore the world beyond their bubbles.
“I think it’s a cool idea. Besides just buying it online, it allows people to go out and listen to it in a more creative way,” Freshman John Smith said.
Because it was global scavenger hunt, Perry was able to connect with fans from all around the world.
“I think it’s awesome,” sophomore GG Caroniti said. “I think it shows that different people around the world listen to her music so it showcases her diverse fan base.”
Freshman Veronica Mounts feels that the scavenger hunt is a clever way to build up the anticipation for the fans’ long-waited arrival of new Perry music.
“I haven’t heard a new Katy Perry song in a while so I’m excited to hear it,” she said. “I think it’s a cool way to come out with a new song because it gets people more hyped up for it coming out.”
While Perry has yet to announce a new album, it’s safe to assume that her fans can expect more music from her in the near future.
Editor’s Note: Information from billboard.com and theatlantic.com were used in this report.