Brand Management: 111
Telling your story…
Conservation of the Circle is the core dynamic in Nature. Meaning 50–50 is the constant. And, the norm.
This means, you (we) always have a choice when it comes to telling your (our) own story. And, whatever story you tell becomes your ‘truth.’ Which you cannot help project to the ‘world.’ (The universe, actually.)
Meaning yin and yang (ancient) is zero and one (modern) explaining why your ‘projected story’ can be 101 or 111.
101 means you accept the fact that things are half-great, half-awful. So, you project 50–50 great-awful.
111 means you accept the fact that 50–50 is 50–100. So, you project 100–100 great-great.
Some call this ‘lying.’ Others call it brand management (smart brand management).
Only you can construct your story (you are always in control of your narrative). No one else can do this for you (though half will try).
This means you expect that half-the-time things will go ‘against’ you. But underneath it, you realize it cannot go (by Nature) above 50–50 (or below 50–50). So you use this to your advantage. Like all great leaders.
This is worth taking the time to think through. It is the difference between an awesome life and a burdened life. No matter what happens.
Conservation of the Circle is the core dynamic in Nature. Protecting (and conserving) ‘you.’
