Why do we need webinars? — Free Webinars Vs Paid Webinars
Would investing in online webinars be a good idea for your business?
Webinars are powerful game changers for your business. With webinars, you get a unique opportunity to build trust with your target group and aid in converting them from prospects to customers.
Here are some of the main benefits of online webinars:
Contact target group directly
Webinars allow us to reach and engage with a target group. They help foster dialogue as it is a place for people to pose their questions, and for instructors to clarify their doubts. Beyond teaching them what you know about the subject matter, webinars are an effective way of gaining insight into your target groups. Your audience may feel more comfortable raising questions in a webinar’s environment, and this way you can better address their concerns.
Here you can really get to know your audience unlike other learning settings where your attendees may be present, but passive. Webinars can encourage a balanced and meaningful exchange of ideas.
Reach out to your target group both live and later
Conventionally, the full impact of a seminar is only felt at the moment that it is delivered. This means that your audience needs to invest the time, money, and effort to be present for your seminar. If it’s an online webinar, however, the hassle of setting aside time for the class is significantly lessened — and if they need to revisit the topic, it can still be accessed in optimal condition.
Online webinars give you the opportunity to continue reaching out to your target group even after the broadcast is over since it can be viewed later. This enables you to increase the reach and impact of your message. It is critical that your webinar can be found easily on Google, which is why a well-designed webinar must be SEO or search-engine optimized.
Interact with your target groups
Webinars offer a wide variety of tools to help you extend and reinforce your message with your target group — polls, chats, call-to-actions, and other widgets. Furthermore, your attendees also have a front-seat view to your PowerPoint Presentations and videos.
The way your content is presented can influence your interaction with your viewers — in this way, webinars encourage you to be creative so you can maximize your impact.
Save time and money with Webinars
Meetings, seminars, and presentations usually involve travelling time and expenses — especially if they are needed for a larger and vast geographic location. An online webinar helps you and your audience save a lot on travel. It makes it easier and cheaper for your attendees to get engaged with your message. The costs for hiring a venue, physical event is also eliminated and as a sender these are much more advantageous.
Free v/s Paid webinars — Which one is right for you?
There is no single answer as such when it comes to free webinars and paid webinars.
Free webinars
People like freebies. If your webinar is marketed well and offers compelling content for your attendees, then it is likely that you will experience a good turnout. That includes reaching people who do not have any previous relationship with you.
This can still prove to be a big win for you even if most of the attendees do not buy anything right away. Free webinars are a great way to build your brand and create lead generation.
Paid webinars
Paid webinars usually have a high barrier to entry. They require bigger investments in terms of time and money for marketing. In terms of reach and visibility they are less likely to have a wider audience — and that also means that the long term potential gets significantly reduced when compared to a well-planned free webinar.
In our next post we will talk more in detail about the difference between paid webinars and free webinars.
Do get in touch with us for your webinar requirements!
