Going on the record with Nick Alt, CEO at VNYL

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Aug 20, 2018 · 5 min read
Nick Alt, CEO at VNYL (Eric Berry Photography)
Nick showcases a VNYL package at their headquarters in Smoky Hollow, El Segundo, CA (Eric Berry Photography)

No broken records, only broken music discovery

“There a huge problem with music discovery for both the artist and the listener. The artists who have, say, under 100,000 listens a month on Spotify — they don’t have many opportunities to be discovered other than the normal things like an insane amount of touring, self-promotion, or hustle to get on people’s radar. This is a very unique opportunity for them to arrive directly at a customer’s doorstep and have an album presented in its entirety to a new listener in a very unique fashion.”

(Photos by Eric Berry)
(Eric Berry Photography)

What’s love got to do with it?

VNYL’s predictive methodology is able to accurately estimate how many units of a particular record they will need before making that purchase. But it’s not so groovy when you have unused inventory sitting on the shelf.

The long play of the VNYL business

(Eric Berry Photography)

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