How we Became ATLiens
The story of our second city.
“Atlanta is such a fun place to live, work, and play because it represents the intersection of so many industries in one cool southern city. The people are authentic and friendly. Businesses are launching and expanding. There’s never an evening without something to do. As a non-native, it’s a completely underrated city but I get the feeling that won’t hold true for long.”
— Trasee Hall, Senior Marketing and Customer Experience Manager
After a successful year in Charlotte, we were honored to be selected for the Techstars class of 2017, which brought us to our next home: Atlanta.
Atlanta was the obvious second step for our company, with its amazing resources and great customer base. Home to some of our favorite brands such as Chick-fil-A and Turner, Atlanta brought us new inspiration and a chance to really take 2ULaundry to the next level.
As a member of the Techstars program, we were given the support we needed to make a splash in Atlanta. Techstars is an accelerator program for startups from all over the world. Our class consisted of Atlanta-based companies like Landing Lion and Bloveit, as well as international companies like Farmcrowdy from Nigeria and Monetizr from Latvia. Techstars provides entrepreneurial teams with intensive coaching, office space, funding, and a chance to pitch their ideas to an audience of potential investors. While each Techstars program is phenomenal in its own right, Atlanta’s program has an especially unique advantage due to their partnership with Cox Enterprises.
We have found Atlanta to be so welcoming and have seen incredible growth here. Although the city is 5x the size of Charlotte, we still share that intimate relationships with our customers here. Now on the other side of the program, we are settled right in the heart of Atlanta in Ponce City Market.
Ponce City Market sits on the border of Midtown and Old Fourth Ward, two of Atlanta’s most vibrant neighborhoods. It has direct access to The Beltline — a network of 33 miles of multi-use trails — as well as some of the best shopping, dining, and nightlife Atlanta has to offer. Yeah, we know we’re pretty spoiled.
Atlanta has been the best second home for 2ULaundry. Between our awesome Techstars experience and the thriving location, it has been a great place to continue to grow. We’ve learned a lot, like how crazy traffic can be here and to not call it “Hotlanta.” We’re excited to keep growing here and love being ATLiens.
