They are an email marketing company, geared toward creators, convertkit.com.
Originally they were on my radar because friends who were better at promoting their product launches used them.
Then they were on my radar because they sent a really excellent recruiting email to my partner, Sarah.
So while she was going through the interview process I checked in with the BetterMarketing community and they had good things to say — it’s definitely a tool in many marketer’s toolbox.
And now Sarah’s going to be their VP of Engineering. So I guess they’ll really be on my radar and hopefully I’ll learn a lot about email marketing as a result. (It’s a weak spot for me).
Also, hurray Sarah.