The Perfect Pitch
Greg paced in his office, a caged tiger hoping for a lightbulb of inspiration to strike. The meeting that would keep his marketing business afloat was in thirty minutes and he didn’t have a single idea.
“Coffee, coffee, coffee,” he said, the words sailing on exhales, “everybody likes coffee. What’s to sell? It sells itself. Early Risers.” The name of the brand rolled around in his…