A New, Simple Line of Paints to Help the Harried Homeowner

In an attempt to clear the clutter of the home improvement world, we’ve developed a simple line of paints to help with your design project.

As a preview, consider our whites. There are hundreds, maybe thousands, of whites to choose from in the traditional paint world. We’ve simplified the process by offering the only three whites you’ll ever need.

Hospital white — a blinding sterile white for all your modern spaces

Smoker’s White — a dirty bistro white, tinged with yellow and history, for the arty workspace in your life

Pretty Fucking White — the go-to white for all other applications, a basic cotton ball/cloud/lace white

We’ve also created a simple palette to reflect your lifestyle.

Here are just a few examples —

Nervous — a delicate pale green, perfect for the bath, to mirror your early morning ablutions

Perfectly Blue — a lovely, drear blue, full of rain and tears, for those lonely spaces that hold your sadness (the bedroom, perhaps?)

Enjoyment — a brash gold for those spaces requiring a smack of forced cheer

This is but a taste of our inspired addition to the design world. If I get the time, I’ll publish the full catalog.

Until then, good luck wading through the existing sea of shades for your home, where the task of selecting the perfect shade will have you begging for some Pretty Fucking White.