Can Connection Bring People Alive & Spark The Flame Of Action?

Sam Olawale
The Coffeelicious
4 min readNov 26, 2015

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Best selling author and blogger Seth Godin seems to think so and his approach to marketing seems to be very personal and extremely effective.

When I talk about “the spark” that ignites the flame of action, I’m mainly referring to ideas that get you excited. When potent enough, these ideas spread to other people and make it easy to influence their decision-making process and affect change and behaviour.

People tend to struggle when it comes to holding two ideas in their mind.

The Overly Optimistic tend to be overzealous on an idea that they hold to the point of dogma and it ends up getting them in trouble.

The Cowards are so afraid of failure they end up in paralysis, never even starting what could be a game-changing idea.

Your ability to hold both concepts of potential vs risk, rational thinking vs the status-quo while managing the possibility of triumph vs failure, will determine your overall results in the long run!

THE KIDS AND THE MARSHMALLOWS

Seth Godin spoke about a study conducted over a long period of time, where kids were left in a room by themselves with a very enticing marshmallow. The children were told that if they waited for 15 minutes and didn’t eat the marshmallow, they would get an additional marshmallow once the time had elapsed.

Some children couldn’t resist and ate the marshmallow within the allocated 15 minutes, while others fought the urge, waited for the 15 minutes to pass and ending up with 2 marshmallows.

The study then proceeded to track the kids over a period of 15 years and see where they ended up in life. Lo-and-behold, the kids who were able to wait 15 minutes for marshmallow number 2 were ALL doing substantially better than any of the kids who originally chose to eat the one marshmallow ahead of time.

Brene Brown is a researcher who has extensively studied connection, shame and fear, check out her Ted Talk on the topic (below).

Brene pretty much summarises that:

Shame is the fear of disconnection and people who are afraid to be vulnerable tend to suffer from high levels of shame and low self esteem.

Not being able to put yourself out there for fear of rejection is the biggest problem unhappy and unfulfilled people face today! When she studied some of the happiest and most fulfilled people during her ongoing research, she found that people who were willing to put themselves out there and accept rejection is a possibility (but wasn’t going to let it deter them) led much happier, fulfilled lives and reached their aspirations more often than not!

By Aspire4More.net

Both Seth Godin and Brene Brown are advocating the same principles:

Accepting that something might not go to plan, but putting yourself on the line anyway, taking action and accepting the responsibility!

This can be much easier said than done, but your desire to succeed will eventually lead to you putting it all out there. — There is simply no other way!

By Aspire4More

If, like me, you’re on your own journey of self-discovery and growth, you will find a wealth of value in my new “Reprogram Your Mind For Success” e-book.

You can download your free copy here.

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