How to Find Your Coaching Niche (Q&A Episode)
Episode #22 of the Confident Coach Club Podcast
In this episode, Liz and Cedric talk about common questions new coaches have when it comes to finding and selecting the right niche. Liz gives helpful tips on how to explore different niches that interest you and how to make sure you combine your interests with a profitable market segment and a target group that is willing and able to pay for your services.
What you will learn in this episode:
- 1:34 — What is meant by an Evergreen Market
- 3:00 — Why it’s important to select an Evergreen Niche, not a Trend Niche
- 4:25 — The 3 Most Profitable Mega-Niches in Coaching
- 5:10 — ‘One-Time-Fix’ Niches vs. ‘Upsell’ Niches
- 10:25 — Liz’ 3 Profitability Dealbreakers when choosing a Niche
- 11:40 — How Liz found her first Niche (Productivity Coaching)
- 14:26 — How to explore different Niches and find the right one
- 17:08 — Why you don’t need to worry that choosing a Niche puts you into a box
- 20:30 — The real problem with not having a Niche
- 23:45 — The What, Who, How Triangle of every Profitable Niche
- 28:15 — How to do a Profitability Test for your Niche
Links from this episode:
- Free 5-Day E-Mail Course: How to Start a Coaching Business
- Our Full Online Course: Confident Coach Club Online Course (Module 1 is all about finding your niche with helpful exercises and checklists)
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