Introducing: Conscious Advertising Training 2020
Conscious Advertising starts with Conscious Advertisers, so our ambition is to help train as many marketers as possible to understand the impacts of their advertising decisions, supporting members in their journey to build a better ethical framework.
We understand that each organisation has a unique structure and its own existing approaches to some of the challenges. We aim to support you with resources that will enable you to put the 6 manifesto principles into action in a way that will best suit your company, rather than outline a prescriptive guide that is inflexible to our cross-industry membership.
Together with some of our members and collaborators we’ll be producing new resources & training materials throughout the year. We’ll be arranging cross-industry sessions, webinars, and providing resources and support for companies looking to run their own training workshops.
Session 1: An Introduction to Conscious Advertising
- What is Conscious Advertising?
- The Challenges of Modern Marketing
- Advertising in a New Digital Media World
- Why should Conscious Advertising matter to us?
- Where do we start to make change as individuals & organisations?
The training programme provides advice relevant for those working across the industry (at an advertiser, agency, adtech company or publisher trade body) but acknowledges that change often starts from the brands themselves.
Session 1 is now available via on-demand video via our YouTube Channel.
Session 2: Evaluation & Audit
- Reviewing the 6 manifestos with your organisation in mind
- Workstream case study — an example to guide what’s possible!
- Exercise: Identifying similarities, differences & challenges in your organisation
- Identifying achievable short, mid and long-term areas for adoption
- Getting organisational buy-in
- Exercise: Creating a roll-out plan and measuring changes
Additional sessions: Manifesto Deep Dives (Coming Soon)
- More detailed information on each of our 6 manifesto areas
- Member and external case studies of how challenges are being tackled
- Opportunities to take your approaches to the next level
- Specialist resource and external support
To Sign-up to Access Materials, Join an Existing Training or Organise Your Own:
- Ensure you are subscribed to our mailing list via www.consciousadnetwork.org
- Email hello@consciousadnetwork.org stating your organisation and position
- Let us know whether you want to join a training or run your own internally
A member of the team will be in touch about the available training sessions and signpost you to helpful resources.
Acknowledgements
All resources and training sessions are created by CAN Director of Capability & Learning, Jerry Daykin, and the stakeholders within our voluntary steering committee.
As a cross-industry coalition we welcome feedback and open-source resources to improve collateral that can support everyone in our collective mission to end advertising abuse. If you have materials you’d like to submit or can offer resources that will support the aims of the network, please email us at hello@consciousadnetwork.org.
