Does Voting With Your Wallet Work?

It may not change the world; do it anyway

The Conscious Dollar
8 min readOct 29, 2019

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If you are kind, people may accuse you of selfish, ulterior motives. Be kind anyway. ~ Excerpt from the “Paradoxical Commandments of Leadership” by Kent M. Keith, frequently misattributed to Mother Teresa

Voting with your wallet (VWYW) is the practice of spending in a way that is consistent with your values. If you don’t like the way Amazon treats its warehouse workers, as an example, you can stop giving Amazon your money. If you don’t like the way your leftovers are being enveloped in Styrofoam at one restaurant, you can quit eating there and start frequenting the ones that use cardboard instead. If you don’t like the way animals are brutalized by factory farms, you can stop enriching the people who run those operations by not buying their meat.

VWYW is one way to put your money where your mouth is. It allows you to embody your principles, and that has value in and of itself. But implicit in the VWYW movement is the hope that withholding support for unethical practices will encourage business owners to change them. At times, it seems to have that effect.

For example, shortly after a consumer boycott brought attention to the conditions under which Ivanka Trump’s clothing line was being produced, she pulled it off the market (or said she

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K M Brown
The Conscious Dollar

Retired psychotherapist who loves a good story. Author of From Fear to There: Becoming a Confident Traveler https://tinyurl.com/26uhya