Filling the Progressive TikTok Gap: Results and Recommendations

Findings and Takeaways from our 2022 Program

Takeaway One: Narrative Content Blows Strictly Informational Content Out of The Water

Forward Montana TikTok
Loud Light TikTok

Takeaway Two: Peg to Identity — Or Not At All


Takeaway Three: In-House Content Can Work, But Only If You Break from the Meta Playbook

A simple visualization of how TikTok’s recommendation algorithm works

Takeaway Four: TikTok Is Still A Black Box

Communication between TikTok Support and Detroit Action
Internal communication from DIF cohort member Noticias Para Inmigrantes

Where We Go From Here



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