Why Businesses Should Hire More Freelancers

Having an expert freelance copywriter is as important as having a lawyer to call upon.

Imagine — you need to convey a message or create a video that accurately represents your company’s service or product.

Sure, your employees know what the company is about and why it is so great. They may even understand the true pain points of your clients and how you are able to resolve them.

BUT — have they doused themselves in thousands of hours of research in understanding what drives behaviors, how to reach the emotions of the audience, or what ultimately drives the person to take action and trust you and your product/service?

I’m not talking about Googling AIDA, FAB, The Four P’s, or any persuasive writing acronym that you have read once and believe that you can write simply because it “makes sense”.

I’m talking about the time taken to understand. Have your employees allocated the time to understanding human behavior?

If your business doesn't have a marketing department or a creative professional working for them not only will it take longer for your projects to get done but they will not be nearly as effective as they would or could be if done by a professional.

You wouldn’t use your employees for legal advice…would you?

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