The Core Message
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The Core Message

3 Actionable Advice on Pitching from Incredible Health’s Iman Abuzeid

Photo by Garrhet Sampson on Unsplash

1. Schedule your dream investors later in your fundraise:

She observes that many founders make the mistake of scheduling their dream investors early in the fundraising cycle — when they’re still honing their pitch. By the time they get into a groove and are giving the best pitches of their lives, the dream investors may have already turned them down.

2. If the pitch isn’t going well, turn the meeting into a coaching session

If you’re like most people, when a pitch obviously isn’t going well, you want to end it quickly and get out of there with your head hanging and licking your wounds.

3. If you’ve got imposter syndrome, invent an alter ego and let it take over

If you aren’t familiar with the term, imposter syndrome is the feeling of being an imposter — that you’re not nearly as great as your credentials and achievements would suggest, and that you’ve gotten this far on luck.



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Andrew Yang

Former presidential speechwriter. Now helping CEOs and founders tell better stories. Co-founder of Presentality