The Core Message
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The Core Message

Four Startups Entered the Ring. Which Emerged Victorious?

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Team 1:

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Team 2:

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Team 3

Photo by Cristofer Jeschke on Unsplash

Team 4

Photo by Marcin Jozwiak on Unsplash
  1. The judges (composed of investors) each picked one favorite. Only two of the four teams ended up being picked.
  2. The audience of eminent experts (meaning I had no idea who they were) voted on the top team.

Drum Roll…

Why I think Team 3 won

  • Connect: Begin with something that seizes people’s attention
  • Offer: Give a clear and differentiated product/service/approach (*key being differentiated!)
  • Reinforce: Give strong proof that you can deliver on the promise
  • Execute: Deliver your presentation in a way appropriate to the medium (in this case, an elevator pitch)
  • Connect: They started strong by noting that an autonomous future still lacked an all-weather sensor. The importance of this is instantly understood.
  • Offer: They offered a clear and differentiated direction — others may bet on other technologies, but we believe in radars.
  • Reinforce: They went with the two obvious but effective proof: money raised and traction. This was conspicuously absent in some of the other pitches.
  • Execute: They got all this in within 60 seconds.

Talk Future, not Feature

P.S. They had a kick-ass answer to a question



Communication strategy & tips for anyone who wishes to win allies, inspire teams, and raise funding

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Andrew Yang

Former presidential speechwriter. Now helping CEOs and founders tell better stories. Co-founder of Presentality