The Core Message
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The Core Message

How to Show You’re “Worth Investing In”

Photo by Brett Jordan on Unsplash

Bad Pitches Tell, Great Pitches Show

The reason is that being “formidable” and “worth investing in” are character traits. And when you’re trying to convince someone of your character, no amount of “I’m formidable” or “I’m a go-getter” will convince them. In fact, it’ll probably have the opposite effect.

Example: SpotOn

A great example of this comes from an episode of The Pitch, where founder Aparna Srinivasan pitched a “Uber for Pets” idea.

Photo by Tadeusz Lakota on Unsplash



Communication strategy & tips for anyone who wishes to win allies, inspire teams, and raise funding

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Andrew Yang

Former presidential speechwriter. Now helping CEOs and founders tell better stories. Co-founder of Presentality