Whether you tweet, gram or post, we hope you have a great #SocialMediaDay!
Did you hear already? June 30th, 2017 marks the 8th official Social Media Day!
Social media not only offers brands to reach people in creative ways, but moreover helps them to connect with their peers, build meaningful connections and bring like minded people together. We believe that social media — if used rightly — can do so much good in this world and what’s better than #SMDay to reflect on the current social media landscape.
Over the years, not just social media, but how we share content on it, has changed rapidly. From articles to videos and even within videos — from landscape to vertical and circular. These trends have highly influenced the work of social media managers, journalists, governments and many more…
Not to forget the new platforms. What started as a simple app to send disappearing videos to friends, evolved to a platform that attracts some of the biggest brands and influencers in the world, and connects people through the medium of images, videos and live stories.
Stories on the other hand became a huge phenomenon too and are now playing a major part in social media. Not just Snapchat but Instagram, Facebook Messenger and even Whatsapp started to play with the stories feature, some of them even offer cool filters.
And people started communicating through new visual and audio forms like GIFs and podcasts… Thanks to social media a complete new language was also added to our vocabulary: Emojis 👩🚀👳👩👩👧👦 🐶🌈 Nonetheless people still turn to the 140 character option and tweets continue to be used widely.
And for the first time ever, Facebook announced the change of its mission statement to
“empower people to build community and bring the world closer together.”
This announcement puts the online community on the map in a way we have never seen it before. It adds another dimension for brands, institutions, governments, media houses and organisations of any form to focus on when using social media.
More great trends emerged including wearable cameras in the form of Snap Inc.’s Spectacles or Google Glasses, 360-degree and live videos on social platforms. They prove that sharing direct and non-edited versions of events and moments became an integral part of our lives.
These developments are disrupting the way we communicate, consume media and document the events on our planet — and that’s what we love about it. We are even more excited to see what the future holds. In our view the possibilities are limitless!
What platforms are you most excited to use? What impact did social media had on your life? We’d love to continue the conversation in the comments below and on our social channels :)
Love,
#TeamCreate
