eCommerce Web Design: 7 Unique Ways You Can Improve Your eCommerce UX

Consumers today expect transactions to be quick, simple, and straightforward when making purchases online. For businesses with an eCommerce web design, user experience is crucial.

What is User Experience?

User experience or UX, according to interaction design is the process design teams use to create products that provide meaningful and relevant experiences to users.

The world of ecommerce gained immense popularity these recent years with reason. Aside from the instant shopping experience, they also utilized emerging user experience trends like animations, 360 degree product reviews, advanced filters and many more into their websites.

All of these might be innovative but still a hit or miss with some customers and instead can be counterproductive. That is why tried and tested best practices in designing an eCommerce are still implemented and followed as of this moment.

These are the important things we can do to improve user experience for our visitors and customers while they sail through our eCommerce web design:

1. Make it Mobile Responsive

Making it ready-to-use for mobile devices is number one priority. Recent studies have shown that almost more than half of sales from eCommerce websites came from mobile users. Knowing this, businesses need to make sure that their websites are working properly and seamlessly on mobile devices.

2. Organised and Easy-to-use Navigation

As Steve Jobs mentioned, “Design is how it works”.

It doesn’t apply to only the visuals but also the experience of the customer. A good eCommerce website prioritizes their website’s user friendly interface. Expectation is that every age group visits an eCommerce website for their wants and needs. Regardless of their level of understanding, an eCommerce website must be easy to use.

3. Clean and Focused Design

Aside from making it easy to use, it should also be easy on the eyes too. Design is a crucial factor too for visitors and customers. A clean professional looking eCommerce website gives the impression of a legit business. Having a clean design lets the customer focus on the important parts of the page like products.

4. Improve Individual Product Pages

The highlight of any eCommerce website are the individual product pages. This is where the visitors can look into the product descriptions and pictures. Product pages are deciding factors when to buy a product or not. It is not a surprise that individual pages must be a highlight and improved to its highest potential.

For your individual pages to be more effective, here are elements you need to include:

• Visible Add-To-Cart button: The inclusion of this button and strategic placing in the page is crucial. This should not be a thing to overlook. Make sure that it stands out and will be recognizable apart from the page
• High quality images: an essential deciding factor too for a buy are the visuals of the product. People spend more time checking the images. This is to compensate for the lack of touch and seeing the products. Using high resolution photos and relevant shots are a must. Not only for it to look professional but also for customers to zoom in and get the feel of the product.

5. Use Breadcrumbs

Using breadcrumbs can help your visitors navigate your website better. A breadcrumb is an additional element for the users to check their current location on a website.

This strategy eases the user’s confusion in regards to sailing through the website and can help them bookmark the pages that are important for them. This is especially useful for websites that cater several to many pages of products that can be filtered into categories.

6. Allow Customers to Read and Add Reviews

Shopping in eCommerce can sometimes be a hard process. Customers are not sure what the products look like and unsure of the quality. Customer reviews help ease those worries.

Checking reviews is a way to check if the product bought by that buyer was a good buy or not. Along with pictures, reviews are helpful as it will help your customers decide to finally go for the buy. once they see positive reviews (and otherwise).

7. Multi Touch Point Contact Page

Improving your eCommerce website includes making your business more approachable through different platforms. Creating this page lets you compile your contact information on various platforms.

This will let your customers contact you easily. Not only this helps you improve your site but also provides more opportunity for your business and engagement to your social media accounts.

Conclusion

Improvements of these elements in your eCommerce web design will surely boost user experience satisfaction. In this digital age where ecommerce is the next big thing, we need to adapt and always adapt to the needs of our customers.