5 Reasons Why Your Visitors Leave Your Website
Driving traffic to your website is not an easy task but making them stay is harder. There are many factors on why visitors leave a website and sometimes it’s inevitable. But optimizing your website to the best of its capability will help you pique their attention and hopefully would stay.
There is also the option to identify the first thing. You’ll be able to keep your visitors staying longer by knowing what makes them NOT stay longer. By knowing these reasons and by putting yourself in the perspective of your customer — you’d be able to modify your website and all its features.
1. Poor User Navigation
Visitors often leave immediately because the website is not organized or structured, and information is all over the place. This leads to poor user navigation. What you can do is to Build a clear and concise sitemap. This will be the outline of your visitors to ensure a smooth sailing experience on your website.
2. Slow Webpage Loading Time
Another cause is slow loading time — imagine waiting for several seconds to show that ¼ of the webpage has only been loaded. Immediately run a Google Page Speed Insight report, and it will give you an idea of how to fix the sluggish pages you have.
3. Autoplay of Audio or Pop-up Ads
Does your website look like a scam? This will look like it if you have a website full of ads (especially the auto-playing ones!) You don’t need to show all of these ads for your sponsors — A sleek and simple web design that flows linearly should do the job of showing both your content and your ads.
4. Outdated Content
Who wants to see an article from 10 years ago answering your question today? No one. There is only one thing to do, and this is always to UPDATE your content regularly. Whether these are blogs, update calendars or even uploading new images is a start. This will engage more your visitor to stay and to COME BACK for more.
5. Forced Registration Requirements
This is a major turn-off for visitors whenever they run into websites. Forcing someone to divulge their personal information is straight-up kidnapping for others. Rather than forcing them to register — utilize a feature that will appear afterwards reading your article, and should they be interested in reading more — then definitely that person will register.
Make Them Stay but Because They Want To
There are lots of factors to make your visitors stay, but the ones stated above is a start. And most importantly, create a website that would make them genuinely stay. By putting yourself in their perspective, you can identify their needs and wants. From there, you will have a clear idea on what to do.
