BMC & Comparative Landscape

The user of the product can be different with our target audience, but how can we make decision on it？

Before this week…

I thought that the reason why we included the adult children into our user is that they can access more information than the senior. And our product can promote adult children to take their parents to the places easier, which can reduce the senior’s loneliness. However, after this week discussion and heard about other’s opinion, I realized that what actually causes the loneliness of the senior is not just they have mobility issues, there is another fact that their kids are not around and the changes in their surroundings. In addition, the fact that adult children can access more information than the senior does not supportive enough to for us make the young adult as our use of the product.

BMC & Competitive Landscape

The process of building the BMC let me learned a lot about our product positioning in the market. When I was researching other competitors, I am kind of having a hard time finding the information that is useful for our product. One of the reason was that I was not sure about which group of people we are actually targeting. In addition, not just the information in the surface level(website) is important, also the how they have done this product is also necessary for us to research more about.

Next Steps

• Negotiate with the park if we can validate and test map in the site
• Figure out how many people will use or be interested in the map for a given day(prove that we can actually profit from the product)
• Refine SOM, SAM, TAM & BMC
• Figure out a faster way to make the map