Concept Validation & Direction Pivot

A week with many direction pivoting

Last week, we had a more specific hypothesis for us to explore: Senior travelers had a difficult time finding information for their road trip planning.

Based on this, we created our storyboards. We found out we have several directions to go. Therefore, we went to interview again to validate our hypothesis again.

Molecules for our hypothesis

We found our hypothesis is not valid again

1. Most senior enjoy planning their road trip by themselves, and they are pretty spontaneous about that. They don’t need anything to help them with their trip planning.
2. They are worried about paying extra money for the service of planning, they think the product only useful for people who are lack of road trip experience.

As we are interviewing people around our concepts, we started realizing what is really their needs. However, all the insights we got from the interviewees can actually be suitable for general people instead of specifically for the seniors. Therefore, the same feeling of uncertainty came up again.

Luckily, there is an interviewee that brings us the idea of designing for the senior who has mobility access issue. And we think it may be a considerable direction to go with.

I learned that explore what is really people’s need and want is necessary, some problems are not necessary to be solved because people actually like it.

An overview of how our topic direction shifts

Senior travelers had a difficult time finding information for their road trip planning online → Senior travelers had a hard time organize their travel information → Provide senior travelers who have mobility access issue a better traveling experience(eg. crutch, wheelchair)

At this point, our team has a more clear direction we want to approach. I believe all the effort we have put to get to this point is worthy. I curious to learn more about this topic.