How do we use business strategy to finalize the product direction?

Week7- Creative founder

Our service helps students who study abroad to find dynamic groups choices, based on both their individual and group preferences by allowing them to share and collaborate on location-based bucket lists.

It was a long week for BAX co-founders, we were facing the direction crisis, and we have been explored all areas of travel services. We were doubt, we struggled, but we never give up. We use our strategy and management ability to finalize our direction.

• Matching service — locals and locals; locals and travelers
• Memories service
• Group travel (We chose this one)

How do we get there? Here is our own methods:

1. Evidence for/ Evidence Against

This method helps us using evidence to convince each other about why make the decision. When we look back right now, I notice we almost know all different competitors, their markets, the overview of travel industry…We know more than others. Although the processes were very time-consuming, we make a lot of decision. Some of them are good, others are not. But, I feel we are much more strong than ever before.

2. Start from understand our target customers:

Debrief Interviews(10 interviewees)

Find patterns and themes

2. Understand their problems:

2. Value proposition & Concept:

Concept generation

3. Acknowledge our competitors’ services:

4. Focus on our target market:

We start to target on short-term study abroad students as our MVP.

Team profile — BAX team:

Team bonding exercise

Team plans:

What can you expect in my next blog:
Business Model Canvas/ low fidelity UI/ Storyboard /Founders’ Choice Presentations : fill the holes

Next week:
Setup Linkedin Profile/ Instagram profile/ Facebook profile (before next Tuesday) — Karen
Write short interview question for validate concept (before next Tuesday) — Karen and Bibiana
Contact with CCA study abroad to show our concept — Karen
Validate with 6–9 users (next week before Friday) — Bibiana and Andres
Validate with 3 experts (next week before Friday)- Karen will find them to test

Stay turned..