Reflection: Acquisition experiment II, demos, burn rate

Burn Rate Sketchnote Lecture by Kate Rutter (Creative Founder CCA Nov 14th, 2019)

This week our team VR3 continued with our acquisition experiment through the updated MVP testings along with a refined landing page. We focused our product idea of having our watch brand to enhance the performance of student-athletes through tracking their emotional status and easing their stress. Also, we tracked the number of people visiting our Landing page and subscribers for our future products. It was quite exciting to see that people were actually interested in the product and wanted to possibly purchase our Glo-Up product in the future. However, it was quite challenging to see the numbers come through. We are in the process of calculating our team burn rate and figuring out the runway expenses for our start-up Glo-Up. Our next step would be figuring out how much expenses we would need in order for us to actually launch our product and market it.