Research Reflection

This week was has been an interesting one. The team has almost pivoted several times, however we’ve decided to stick with our original idea.

We’ve made great progress in coming to agreements as a team, however I’m not convinced they are always the right ones. Sometimes it feels like we are coming to certain conclusions simply to avoid conflict, as opposed to drawing the best conclusion. There have been some setbacks in terms of acquiring the right users to talk to. We intercepted 20 people on the street this weekend around Mission Bay and The Ferry Building, but the answers we got were so varied it’s hard to draw any validation conclusions from them. Some said they’d love our service, and pay upwards of $200 for it, others said they would never pay for it at all. The question becomes now how to identify the group of people that will pay, and how to reach them.

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