Tools for Business Generation Sketchnote

As designers in a start up community, we always have to iterate and receive feedback in order to improve our ideas, as well as create customer segments. With customer segments, we define our users through their jobs, pains and gains leading us to better understand and emphasize with them. Through empathy, we will be able to better solve problems and create amazing experiences with compelling gain creators + pain relievers.

The main question we must answer in order to create successful products is how exactly are we creating value and benefits for the customer?