What is a Market? How to Pick One? Why Size Matters?

“To find the right market” means to choose a group of people who share a desire to solve a problem or optimize a pleasure, who encounter mentioned desire/problem often and (or) who care about it. We need to make sure that the market can sustain business (is big enough: there are enough people willing to spend money on the solution, and has potential to grow) and is not crowded with competitors. In order to success as a business it’s better to choose a market that is viable, obsessable and reachable.