What is a market? Picking a market? Size matters

(week 2) — Creative founder


“A group of people who share a purchasing desire, decision criteria and demographic/psychographic influences.”

People are more interested in the two questions “How big can you get” and “Where are you going to start?”

One custom that makes markets hard to talk about is that people refer to them by the product that dominates them, i.e. “travel booking aggregators.” Never forget that under that product is a group of people who want certain things the way them want them.

The entrepreneurs who have the best success are those who fall in love with a market and that market’s problems.It means to truly care about the people.

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