Why the Lean Start-Up Changes Everything- Steve Blank
(week 1) — Creative founder
![The Creative Founder : SpinClass edition [Fall 2019]](https://miro.medium.com/v2/resize:fill:48:48/1*WGye8270ahPRjYzUlaqklg.png){kind=small}
1 min readSep 7, 2017
Summary:
Lean startup strategy greatly reduces the chances that start-ups will spend a lot of time and money launching products that no one actually will pay for.
Entrepreneur need to test, revise, and discard hypotheses, continually gathering customer feedback and rapidly iterating on and reengineering their products.
3 Key Principles
How to listen to customers
Agile model
5 Factors
New strategy for 21 century corporations
- Build new business model/ learn customers’ needs and feedback
![The Creative Founder : SpinClass edition [Fall 2019]](https://miro.medium.com/v2/resize:fill:64:64/1*WGye8270ahPRjYzUlaqklg.png){kind=small}