Launching Joerts

The jean shorts start-up began as a “chuckle.” Then the founder committed to “doing weird things with weird people.”

Tim Cigelske
Jan 21 · 6 min read
“Your jeans are dead. Long live your JOERTS.”

What is your creative venture?

When you buy a pair of JOERTS, you start by sending me a pair of your own jeans. I take them, hack off the legs, and sew on a limited edition JOERTS patch on the leg.

Why did you start when you did?

What background and skills helped you get going?

Designs for JOERTS

What obstacles did you have to overcome?

I sat myself down one weekend, turned on some loud music, and just started sketching things out.

What mentors, allies or friends helped along the way?

Did you have to pivot or change direction at any point?

What are you focusing on now?

“My coworkers at The Commons have been amazing cheerleaders.”

What are you most proud of for this creative venture?

After starting on this journey, what advice would you give others?

Anything else to add?

The Creative Journey

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