How To Create a Content Marketing Calendar With AirTable

Because let’s be honest, Excel spreadsheets are an eyesore

A woman types away at her keyboard while holding a coffee mug with her right hand. Notebooks are scattered on her desk.

Benefits of Having a Content Marketing Editorial Calendar on Airtable

Setting Up Your Content Marketing Airtable Template

Create, label, and classify your spreadsheet rows

Airtable rows highlighted
Airtable rows highlighted
Note how each row has a symbol to indicate the type of row it is classified as.

Create options within the rows

Airtable options for single select rows
Airtable options for single select rows

Creating Different Views to Visualize Content

Grid view

Grid view on Airtable
Grid view on Airtable

Calendar view

How to find calendar view on Airtable
How to find calendar view on Airtable
Select grid view (left image) and then calendar (right image)
Calendar views on Airtable
Calendar views on Airtable
Pictured above — Weekly View VS Monthly View

How to Fill In the Sheet Once You’ve Set Up

Start with pillar content

Grouping information on Airtable

Airtable Grouping Example
Airtable Grouping Example

Repurposing copy

Suggested Apps That Integrate Well With Airtable

Zapier Airtable integration for automation

Later social media scheduling tool

You Did It! Now What?

Head of content at VEED and social strategist helping people build memorable content experiences online. Find me www.dianagetssocial.com