How I Got My Kickstarter Back on Track — When All Hope Seemed Lost

Colin Robertson
The Crowdfunding Handbook
3 min readNov 4, 2015
50% — 76% in 3 days!

With only 10 days left in my campaign I thought all was lost.

I had gradually funded for the first 15 days getting to about 47%…but then I ran out of steam. No more friends…no more press…and subscribers getting tired of me selling them.Over the next 5 days, I barely passed 50%!

I thought I was doomed. But then I turned everything around and jumped from 50% to 76% over the next 3 days!

Still a long way to go, but here’s how I got back on track….

1. I stopped selling and started sharing.

My project is a book about the practical science behind how huge successes like JK Rowling, Warren Buffett and Kobe Bryant used their willpower to achieve greatness. And for the first 20 days, I was trying to sell people on the fact that anyone can learn from their stories and apply the concepts to real life.

That started getting old….So I decided that rather than continue to tell them it could be done, I was going to show them!

So I wrote a blog post about how I was going to use the concepts in the book to overcome my own big challenge and reach the goal!

I shared it with friends, subscribers, and fellow bloggers. Instantly, the mood shifted. They went from ignoring me, to rooting for me! People hate to be sold — but they love the underdog.

2. I started doing for others what I wished others would do for me.

More than anything else, we need people to come to our pages, give their full attention to our videos, back our projects if they believe in them, and then share it with all of their friends (hoping they have thousands!)

For 20 days, I sat there waiting for those people to come to me. And I felt sorry for myself when they didn’t….

Why don’t they like my project? :(

Then it hit me — how can I expect others to do that for me if I’m not willing to do it for them?

So I started being the person for others that I needed myself.

I started browsing Kickstarter, backing projects I believed in, sharing them with my audience and reaching out to the creators to see if there was anything I could do to help!

You’ll be surprised how you’re received when you genuinely want to help someone like you reach their dream.

3. READ and TAKE ACTION

I was arrogant and stupid at the beginning. I read posts…but I didn’t really think they applied to me.

My project was different….special…so awesome it will go viral!

Then I was desperate. I finally had no choice but to take action and start trying new things.

Those 2 points above were not my ideas. They came from this blog post →http://stonemaiergames.com/10-daily-act … our-crowd/

And it’s only taken 2 days for those lessons to turn everything around!!!

Conclusion — You’re not in this alone.

There are countless people that you need to learn from, support, and share your story with.

I’m so glad I learned that before it was too late — why is why I’m putting my money where my mouth is!

If you’re in a Crowdfunding campaign right now, I’m happy to check it out and give it serious consideration for backing/sharing!

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Colin Robertson
The Crowdfunding Handbook

Founder of willpowered.co. I write about the science of willpower and success through the stories of the greatest people I can find.