The Visa Innovation Program concludes its 4th cohort with a celebration full of innovation and fintechs!

Konstantina Psoma
The crowdpolicy collection EN
8 min readDec 20, 2022

The Visa Innovation Program hosted an international Demo Day event at the Stavros Niarchos Foundation Cultural Center, in Athens. Sixteen fintechs graduating from the Greek, Bulgarian and Turkish hubs presented their innovative solutions that address some of the financial services industry’s biggest challenges, such as advancing next-generation payments experiences, empowering SMEs, unlocking new payment flows and building a smarter and more sustainable future.

Six startups graduated from the Greek-based hub of the Program, namely Action Finance Initiative, Come Together, Coriunder, Infin8, Loader and Valuelenz.

Action Finance Initiative is a microfinance not-for-profit company providing access to financing through microcredits to those who have a business idea but are not able to find access to the necessary funds. At the same time, it helps them by providing free training and support.

ComeTogether introduces a new form of digital ticket based on blockchain to unlock new revenues from secondary markets & NFTs, while improving attendee experience.

Coriunder is a full management suite that combines Acquiring/issuing/banking and financial management services to help companies build their offering on top (fully whitelabeled and branded with their brand).

EV Loader is developing the first open to all charger network in Greece and Southeastern Europe. It provides charging station management software to businesses such as hotels and shops and promotes their location through the EV Loader application map.

Infin8 is an application leveraging open banking for account aggregation, payment initiation, financial management and lead generation for merchants and SmEs.

Valuelenz is a “Hybrid Commerce Startup” that enables physical stores to gain a number of digital capabilities that create exciting and safe ways for customers to shop.

Since its creation, Visa Innovation Program has attracted over 900 applications from more than 60 countries. Among those, 72 start-ups were selected and have successfully graduated with a total of 68 pilots. A key feature of the Program is to give local fintechs access to Visa’s global network of business partners, for knowledge sharing or commercializing solutions. 133 Borderless days have been organized in the last two years alone to foster cross-market connections and collaborations.

The Visa Innovation Program Demo Day

The Visa Innovation Program Demo Day, one of the biggest gatherings of the fintech ecosystem in Greece, started with welcome notes by the General Manager of Visa, Greece, Cyprus, Malta, Israel, Mrs Sevdalina Vassileva.

Sevdalina Vassileva, General Manager of Visa, Greece, Cyprus, Malta, Israel

Amongst others, she mentioned: “Visa is constantly innovating to make new and future payment methods and channels better and more accessible to all. This is what guides our approach to collaborating with fintechs to create new ways to pay and be paid. Today, we are concluding the 4th cohort of the Visa Innovation Program, demonstrating our continued investment in fintech talent in the markets where we operate the program, and beyond. The Visa Innovation program started as an individual local program and within 4 years, it expanded regionally. I am proud to say that the program was also launched in Spain this year, following its success in our markets, and we hope to expand its reach further. As we are set to announce an open call for the next cohort soon, I am very pleased to see that the Visa Innovation program has become a truly institutional platform that is here to stay. I congratulate all fintechs graduating from this 4th cohort and invite the ecosystem to watch this space for the next edition of the program.”

Τhen, Mr. Christos Dimas, Deputy Minister of Development and Investments, Government of the Hellenic Republic, took the floor, who presented the tools that the State has available to talented young scientists and entrepreneurs so that they can compete internationally from Greece.

Christos Dimas, Deputy Minister of Development and Investments, Government of the Hellenic Republic

More specifically, Mr. Dimas referred to “a very important event, which brings together startups from the fintech sector, from the wider Balkan region, from southeastern Europe and even from Israel”. Mr Dimas described the Visa Innovation Program as an “excellent initiative of Visa, which gives an innovation boost to the fintech ecosystem” and which “ the State obviously supports in its effort to highlight both the important opportunities that exist and the startups from our country that are pioneering on a global level.”

We are so proud of the discussion panel that was held with speakers from all around the world, showing the large network the Visa Innovation Program has managed to attract throughout the years of its existence: “Fintech powers the future of everything — reimagine the way people live, work and play in the digital era”. The discussion was conducted by the industry leaders, Apostolos Apostolakis, Founding Partner at VentureFriends, Momtchil Elenkov, Fintech Director of Viber Rakuten, Ohad Maimon, CEO of Hyp, and Saner Mesçioğlu, CVC Director of Aktif Ventures.

Apostolos Apostolakis, Founding Partner at VentureFriends, Momtchil Elenkov, Fintech Director of Viber Rakuten, Ohad Maimon, CEO of Hyp, and Saner Mesçioğlu, CVC Director of Aktif Ventures

Visa Innovation Program throughout the years has managed to attract a large pool of Alumnis, who shared their experience in this Demo Day of the 4th Cohort:

  • Victor Trokoudes, Co-founder and CEO of Plum and George Karamanolis, Co-founder & CTO/CIO of Crowdpolicy.
Victor Trokoudes, Co-founder and CEO of Plum and George Karamanolis, Co-founder & CTO/CIO of Crowdpolicy

George Karamanolis, Co-founder & CTO/CIO of Crowdpolicy said: “For the last 10 years we have been producing technology and innovation in critical sectors of the economy and society in Greece and abroad. In the cities where we live and in large organizations of the country. In this journey through 15 innovation programs and hackathons we have seen over 5000 developers and 500 startup companies with solutions and applications that change our lives. We are proud of our collaboration with Visa to create the largest fintech ecosystem in Greece. With value for banks, businesses and the public sector, for addressing social challenges an ecosystem that keeps growing, expanding and is becoming a symbol of innovation and collaboration, not only locally but globally as well.”

Galya Dimitrova, Managing Partner at IRIS Solutions and Rene Tomova, Head of Platform — Design Partner at Eleven Ventures
Serdar Kodal, Co-founder and CEO of Haso and Kaan Akin, Founder of Hackquarters.

During the event, attendees had the opportunity to watch demos from the sixteen fintechs graduating from the Greece, Bulgaria and Turkey The audience had the opportunity to vote online for their preferred startup in the following categories:

  • Most Valuable PoC
  • Best SMEs Solution
  • Most Innovative Startup
  • Most Eco-Friendly Fintech

The winners

Nikos Petrakis, Visa Country Manager Greece with Hüseyin Mert, CEO Monopayments on the stage.
  • “Best SMEs Solution” Award — Coriunder.
Vicky Foteinou, Program Manager at Crowdpolicy, with Eliad Saport, Founder and CEO of Coriunder on the stage.
Asya Naz Konukseven, Program Manager, Hackquarters with Lazaros Penteridis,Co-Founder/CEO at ComeTogether on the stage.
  • “Most Eco-Friendly Fintech” Award — EVLoader
Veselina Markova, Fintech Lead, Eleven Ventures with Christos Stefanatos,Project Lead at EVLoader on the stage.

Last but not least, Beatrice Larregle, Regional Managing Director, Southern Europe, Visa, closed the event with some insightful brief remarks. She pointed out the importance of creating more inclusive economies and developing solutions that are more accessible to all. She congratulated the fintechs, thanked all the attendees, program managers, clients and the Visa Team, and mentioned that the team is already busy preparing the 5th Cohort of VIP!

Beatrice Larregle, Regional Managing Director, Southern Europe, Visa.

Overall, the Visa Innovation Demo Day was a huge success, attended hybridly by over 230 special guests from the startup and fintech ecosystem, Visa and bank executives, PoC partners, and stakeholders of the Program. There is no doubt that the Visa Innovation Program has established its way in the Startup and fintech ecosystem, and Visa has enabled the whole process with 4 cohorts in the row! The future looks even brighter! Season 5th of the Visa Innovation Program is coming with even more initiatives, wider reach, bigger community, more exciting PoC opportunities, and larger investor pool. Stay tuned!

The event was moderated by Dimitris Mallas, CNN Greece Journalist.

Watch the VIP Demo Day:

The Visa Innovation Program in numbers

Since its inception in 2018, the Visa Innovation program has completed 4 cohorts in Greece, Bulgaria and Turkey. The program delivered a total of 1300 mentorship hours. Fintechs participated in 84 investment rounds and received more than 350 million euros worth of funding. One of the first participants to the program, Payhawk originating from Bulgaria, became a unicorn in 2022. Notolytix, Ferryhopper, Plum Fintech, Welcome Pickups, Divilo are some of the larger and more recognizable start-up alumni of the Visa Innovation Program.

The Visa Innovation Program is a regional collaborative platform for emerging fintech companies brought to life by Visa in partnership with Crowdpolicy (Greece), Eleven Ventures (Bulgaria) and Hackquarters (Turkey). The program provides an elaborate curriculum for selected fintechs with access to a large pool of consultants and experts from Visa and its network of business partners, custom-made design sprints and workshops, aiming at propelling their growth. The Program leverages resources such as design thinking, fintech know-how, mentorship, market access and a network of fintech experts. Through the program, fintechs are presented to a network of proof-of-concept partners, e-money institutions, banks, merchants, governments, and other high-profile organizations, to test and validate their propositions and reach the commercialization stage faster.

About the Visa Innovation Program

The Visa Innovation Program is a collaborative platform bridging emerging fintech companies with Visa and its vast network of global clients and partners. The Program leverages resources such as design thinking, fintech know-how, mentorship, market access and a network of fintech experts. It is organized in partnership with Visa and Eleven Ventures (Bulgaria), Crowdpolicy (Greece) and Hackquarters (Turkey). For more information, visit https://visainnovationprogram.com/

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

About Crowdpolicy

Crowdpolicy provides civic tech and fintech enterprise information systems and open innovation services since 2012 in Greece and Cyprus. Over the years, Crowdpolicy has implemented various open innovation initiatives like innovation labs, crowdhackathons and accelerator programs in smart cities, fintech and insurtech with over 500 teams and 6000 participants, creating a large startup community. Crowdpolicy manages a significant Proof of Concept (POC) portfolio of teams and innovative MVPs which address emerging business needs for the private and public sector and support startups to grow and deliver solutions to the market with design thinking oriented end-to-end funnels. For more information, visit: https://www.crowdpolicy.com/en/

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