Tatatu-tally unbelievable.
A quiet frankly ridiculous story, fit for a king (or a crown prince at least) has appeared on the CT radar — a blockchain project with little to no experience of the crypto space within its team has managed to raise a whooping $575,000,000 in its private round. Just let that sink in — 0.2% of the entire crypto-market capitalisation, in the private sale.
Investors are rumoured to include the Prince Felix of Luxembourg and Lady Monika Bacardi, who has invested to the tune of $100 million. That’s a whole lotta rum.
So, why the interest in this project, especially in such a bearish crypto-market?
Tatatu is essentially a YouTube/Netflix hybrid were content producers get a share of ad revenues from their content, as do viewers, in the form of TTU tokens. Nothing too ground breaking there. Or in Tatatu’s words:
“It’s the first video-on-demand and social platform to reward you for watching moves, music videos, sports, gaming and celebrity content.
TaTaTu is fair and transparent and also rewards you for sharing and posting.
People are rewarded for watching and posting content.”
The website claims that the world’s 30 biggest social media stars will use their platform — although there is no implication as to who these are or whether they will give up insta in favour of a concept that sounds like Warner Bros’ Sylvester the Cat sneezing.
With the 3rd biggest private raise in the crypto space, the CT wonders as to where the true attraction to the project lies — clearly promoted as the Facebook for the blockchain generation, and with the business model turned on its head when compared with YouTube — Tatatu could be considered a jack of all trades and a master of none.
Only time will tata-tell, we suppose.
