Even in a Socially Distanced Theater, Alex Jones Enjoys Shouting ‘Fire!’

Does Jones really believe this stuff, or has he simply found a product that sells?

David Hinckley
Jul 28, 2020 · 3 min read

Years before there was an Internet, radio understood the concept of click bait.

You put someone on the air saying the most bizarre things anyone can imagine, and if he or she does it in a voice that’s loud and engaging enough, it will entertain some of the audience.

Over the years it’s been a largely harmless phenomenon, with hosts like Art Bell talking about government conspiracies to cover up evidence of extraterrestrial landings here on Earth.

But it hasn’t always been harmless — look up Father Charles Coughlin from the 1930s — and these days, when mass media incorporates the omnipresent Internet, some of those click-bait voices are selling ideas way more disturbing than little green men.

Image for post
Image for post
Alex Jones in action. — l

United States of Conspiracy, a PBS Frontline documentary that airs Tuesday at 10 p.m. ET, focuses on the biggest name in the recent click-bait world, Alex Jones.

If you aren’t up on Alex Jones fan, here’s a quick recap. He said the September 11, 2001, attack on the World Trade Center was perpetrated by the U.S. government to create a pretext for declaring martial law.

He also said the Sandy Hook school massacre never happened, that it was staged by government-paid actors.

You get the idea.

Jim Gilmore, producer/director of The United States of Conspiracy, suggests the real problem here is not that Jones is shouting this nonsense, since there have been nonsense-shouters back to the dawn of history.

The problem is that he got enough attention so fringe elements of his delusional babble were picked up by and incorporated into more legitimate enterprises like the presidential campaign of Donald Trump.

Trump would never repeat Jones’s wildest assertions directly, of course. He hasn’t personally gotten closer than promoting the false Obama “birther” movement. But Trump’s associate and advisor Roger Stone — the “good man” whose prison term was just commuted by Trump — has long been one of Jones’s best media pals and frequent guests.

The connection is reflected, United States of Conspiracy suggests, in the way Trump echoes several key Jones points, notably that the media, the government and institutions like the FBI can’t be trusted — that they are all, in effect, involved in a massive conspiracy to lie.

In the general sense, that’s something that regular conservative radio and TV hosts have been saying for years. Jones just takes it to an extreme, like with his 9/11 scenario.

In terms of concrete consequences from Jones’s claims, United States of Conspiracy interviews the father of a 6-year-old murdered at Sandy Hook. The father has had to move multiple times and is now in semi-hiding to stay ahead of death threats from Jones followers.

United States of Conspiracy also asks the question that gets asked of all inflammatory hosts: Does Jones really believe this stuff, or has he simply found a product that sells?

The answer isn’t definitive, but this much is clear: Jones loves the life he’s built from selling conspiracy theories, male enhancement pills and body armor, so toning it down or even backtracking could be suicidal for his career and lifestyle.

Interviews with people who have known him, including those who worked on his show and his website, suggest he is unbothered that he promoted the harassment of parents whose young children were murdered.

But United States of Conspiracy doesn’t put everything on Jones. Besides noting how parts of his playbook have been incorporated by mainstream politicians, it points out that for many years Facebook, Youtube and other social media platforms never questioned Jones’s content, remaining quite content with all the clicks he brought them.

It also notes that whether Jones believes this stuff or not, hundreds of thousands of followers do. In that sense, Jones’s biggest contribution to their cause may not have been feeding them ideas, but providing the place for them to get together.

Like many programs before it, United States of Conspiracy suggests that the threat from Martians is far less troubling than the threat from some of our fellow Earthlings.

The Culture Corner

All things pop culture.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store