Google My Business Shifts to Google Business Profile
“Moving forward, we recommend small businesses manage their profiles directly on Search or Maps. To keep things simple, ‘Google My Business’ is being renamed ‘Google Business Profile.’”
Google Ads & Commerce Blog
Google Has News For Local Businesses
The Google My Business tool, which has evolved from other tools over the years, will now be called Google Business Profile. This change will allow businesses to modify their listings directly via Google search or Google Maps.
How this switch will affect small businesses is yet to be seen. To many business owners, it seems promising to move to a simple process in which you update business information straight from Google search. This fall, small business owners will figure out the platform in real time, as they update their profiles to aid holiday shopping.
For better or worse, the transition will change the way local businesses manage their online presence with Google, the most popular search engine on the web.
When shifts like this happen to online business tools, who do you turn to? What if you had someone monitoring your online reputation all along, someone who specializes in managing and enhancing your company’s digital footprint?
The evolution of Google’s business management tools demonstrates exactly why you need a partner following these kind of digital trends for you. That way, instead of keeping up with digital platforms, you can keep building the heart of your business and running everyday operations.
Unleash the Digital Watchdogs
Instead of stressing over the intricacies of ever-changing digital platforms, you can outsource profile updates to the experts. Consider contracting a partner team of digital experts to watch both your business profile and your customer reviews.
With little effort on your end, a team of digital watchdogs will be updating store information for shoppers, while also responding to customer feedback. Responding to reviews is a best practice in customer service, and it can impact local SEO. The stakes are high, but you can rest easy with the right team on the job.
Rely on Online Review Specialists
Not all digital support teams are created equally. It’s important to find a crew that is experienced in responding to online reviews.
Seasoned online review specialists will respond with the following principles in mind:
- Professionalism — The best online review responses are consistently professional and friendly.
- Graciousness — Review experts thank each reviewer for taking the time to give feedback-something that not every customer will do.
- Brand Consistency — Find a team of responders who will immerse themselves in your brand to get their responses just right. Every response should accurately reflect your company’s mission and brand.
- Follow Up — Your specialists will want to offer a customer feedback form or phone number to be sure any reviewer concerns are addressed to their satisfaction.
Bottom Line
Your company’s online presence is incredibly important. Online brand management can allow you to keep profile information up to date, as well as provide a way to connect with customers through review responses. Trust your online presence to a team of digital watchdogs and online review specialists, ready to use their expertise to boost your brand.
Originally published at https://www.letusrespond.com on November 17, 2021.
