9 Reasons your Customers think you’re Awesome

You know those quizzes that you can take, online — or, formerly, offline — where you get scored on your answers and you then get a result which tells you what kind of chocolate cake you are?

Let’s pretend you’ve done one titled ‘What do your customers think of you?’

I know we shouldn’t look a gift horse in the mouth and all, but surely you’re just a little curious about why you’re so awesome?

1. You didn’t just sell…

…you connected. It’s not just about making that one sale for you, it’s about giving the customer what they want. For you, it’s not a question of ‘what can I sell to my customers?’, it’s ‘how can I help them?’

2. You rock your customer service…

…and people just won’t stop talking about you over coffee with their friends, in the bus, on their social media. Your staff entertains and delights your customers, they know how to make people smile. You’ve put the time and effort in to make sure your customers know that you like them because they’re people, not just because they’re there to buy your product or use your service. You’ve made them feel like they really matter, because, to you, they do.

3. You provide multi-channel support

You recognise that it’s vital to let people connect to your brand the way they choose, not just the way you think is most convenient for you. You’ve done the research and checked out all the means by which your customers connect with you; you know where they spend their time online and how they want to be connected offline.

4. You’ve exceeded all expectations!

When you first offered your service or product, you made the customer a promise. Some companies fall victim to overselling these promises — like politicians — to get a sale. Building up customer expectations is a two-edged sword, but you’ve rocked your customers’ worlds and more than delivered on your promises: not only did you meet the customer’s expectations, you’ve exceeded them.

5. You haven’t just learned from your mistakes you’ve made changes to avoid making them in the future!

You’ve implemented a feedback system, or perhaps your customers just talk to you, but the fact is: you listen to what they’ve got to say. You’ve taken the good with the bad, and you’ve come up with ways to avoid the bad — and told the complaining customer how you’ve gone about to fix things, and then asked if they think that’ll solve the problem!

6. You’re in the now! You’ve evolved with the times to stay on top of the world!

When you started out back in the ancient days of ‘ye olde times’, you had a great message and jingle, sure, but you’ve recognised that the times are a’changin’ and you’ve adapted that message and your branding to the here and now. Used to do TV ads? Now you’re big online! Radio ads? No worries, podcasts and streaming music platforms. Newspapers? Still use ‘m, but you’re also on Reddit, Facebook, and — well, you get the picture. You’ve moved with the times and your customers know you’ll keep moving with them at just the right pace.

7. Customers can’t stop themselves from coming back to because…

They know you understand them. You’ve given them a reason to come back, whether it’s via customer loyalty strategies, special offers, or just giving them time of day with all your collective customer service talents. They know you get what they want, and that you’re adaptable.

8. Your competitors may be great, but you’re doing that extra bit.

You’re in it to win it, and your customers know that that means you’re in it for them and not just because you’re competing with others. You may not be able to compete with your competitors on a financial scale, or even match their advertising campaigns, but you’re creative enough to know that you can win in other sectors: like upping your customer service initiatives and connecting with people in a better, more customer-centric manner.

9. Reasons beyond your control…

People move cities, change lifestyles, get older and, inevitably, pass away. These are things that you can’t control, but you can react to them appropriately. You’ve made that impression because you’ve impressed them on a human level: you’ve been there to share their happiness and their grief, their ups and downs; and now that they’ve had a change in their life, you’ve expressed your regrets at losing them to these changes, but you understand because you believe in them as people, not just as customers.

Clearly, you don’t need to examine your problems, you’re just that awesome, but really, it might be worth keeping track of just a few things… just in case right?

Take a peek under the hood, preventatively, and have a check up by having your businesses mystery shopped by the global mystery shopping & audit specialist.

About the Author

Olwen van Dijk is a digital marketer and business development executive at AQ Services International

Follow her on Twitter or connect with her on LinkedIn

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