Skill Session: So you think you know what designers do?

Our Junior Designer, Nora Korshid, conducted this week’s skill session with a presentation where she briefly introduced the process of designing and being a designer to the rest of the D. team.

Science, art & design: “…we are not trying to make things pretty, we are trying to create a product combining these three elements.”

There are 3 myths about design:

1. Design is only about aesthetics. Reality: is a form and function.

2. Design is Art. Reality: the design is a design.

3. Design is a Tool. Reality: is a process that provides a solution based on a problem.

The process of designing is never linear, you follow common steps that you’ll have to go back and forth from. The design thinking process: define the problem, emphasize with the user, ideate and brainstorm a set of ideas, prototype: build tactile representations of these ideas, test: return to users feedback, implement: put vision into effect.

Slide from Nora’s presentation. Made by her.

Sometimes you would need to go back. It is not a linear process. To Test again, until finding a solid idea and product, and again refer to the new feedback.

The three pillars of design are:

· Aesthetically: you don’t make a product look good according to your own judgment, it is about your target audience (grid, golden ratio, color theory).

· Teleologically: functionality and usability, driven and logical research; and

· Semiotic: content and relatable meaning, through cultural studies. You need to understand who you are designing for.

To summarise, Nora said, “…we designers translate the objectives of the customer into a visual, tangible product.”

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You can also have a look at our current vacancies at our website or on our LinkedIn.