How Does the Old Joke About Dadaism Go? Electric Butterfly.

Or: what do Dadaists believe? Fish.

Photo by Alfred Schrock on Unsplash

The term non-sequitur was invented for a reason. It refers to an idea or phrase which follows another in an illogical, disconnected, or random way.

But what if you base your entire movement off the non-sequitur? What if you embrace the absurd as part of your mission statement?