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The Daily Cuppa

How Precise Numbers Help Us Secure the Best Price

Photo by Mitchell Luo on Unsplash

Contradictions and deceptions influence how our brains perceive numbers.

Researchers Matti Keloharju and Petri Hukkanen say quoting a precise number will help us get the best bargain.

A bid of $9800 for a car looks more authentic than a quote of $10,000. An offer price of $1.03 million for a company appears more realistic than $1 million.

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Mukundarajan V N

Mukundarajan V N

Retired banker living in India. Avid reader. I write to learn, inform and inspire. Believe in ethical living and sustainable development. vnmukund@gmail.com

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