How Precise Numbers Help Us Secure the Best Price
Contradictions and deceptions influence how our brains perceive numbers.
Researchers Matti Keloharju and Petri Hukkanen say quoting a precise number will help us get the best bargain.
A bid of $9800 for a car looks more authentic than a quote of $10,000. An offer price of $1.03 million for a company appears more realistic than $1 million.