The Inventor’s Dilemma

Photo by Takis Dim from Pexels

Inventors are wary of the public reception of their products.

Novelty both excites and frightens the human mind. A radically new design may look intimidating so that consumers might reject the product.

A new design that appears so familiar will appear as a copycat of an existing product.

Inventors need to find the right mix of novelty and familiarity, called optimal…