The worst thing you can do to yourself (or your business)
Is to start a Facebook page.
Now don’t get me wrong here.
Facebook is amazing.
But not because of what you think.
The truth is that Facebook pages suck.
They suck simply because organic reach is around 5%.
And that’s organic reach for good pages from folks or brands that are well known.
Now you might wonder why is this so?
Well, simply because Facebook makes money with reach.
They’re monetizing their reach with ads.
And that’s why organic reach is low.
They want you to pay for reach.
And that’s nothing special.
Everybody does that.
TV stations make money with reach.
Radio stations monetize their reach.
Newspapers monetize their reach.
They all monetize their reach with ads.
And Facebook does the exact same thing.
I hear loads of people compaining about Facebook using them as their “product”.
People say that Facebook uses them and their profiles to sell their ads to brands and publishers.
And you know what?
You’re also the product that newspapers, TV stations and magazines sell to their advertisers and brands out there. Same thing.
The more people they reach, the more they can charge advertisers.
The exact same story.
Alright.
So why is Facebook so powerful?
Well, simply because you can send traffic away from Facebook with ads.
And you can target almost everyone on planet earth.
When I published my first book I targeted people who liked the page of a similar book.
I got something like 600 email addresses. I don’t remember the exact numbers though…
That was three years ago. And now it’s gotten a hell lot more sophisticated.
But what I’ve done back then still works. And that’s what you should do.
Don’t leave the traffic inside of Facebook (when using ads).
Don’t try to get likes for your page. They’re useless.
And instead send people away to a platform you own.
Like email for example.
You own email because once you have someone’s email address you can send them updates over and over again. For free.
You don’t have to pay anything anymore.
Just like I can send this email every single day without having to pay for reach. I just write it down, hit the send button and boom! there it is right in front of you.
No cranky algorithms, no one owing that platform or some other things you can’t control.
On Facebook on the other hand I’d have to pay over and over again for you to be able to see my updates.
So instead use Facebook ads to send people to a landing page where you can get their email addresses for further interaction.
Don’t try to build your brand, your business or what not based on likes.
You’d have to pay over and over again. You can do that once you’re an established “brand” or business.
Send people to a landing page, get their email address and then do your thing. Over and over again.
Whatever your thing is…
P.S. This is an email I sent to my subscribers over at The Daily Entrepreneur. You can learn more about it here: www.yannsworld.com/dlyentrprnr
