There’s an app for that. — The Daily PPILL #384

Do you remember that campaign?

In the early iPhone days, when Apple was attempting to jumpstart the AppStore and to get the ecosystem going, it would come up on all media. It quickly became a catch phrase to convey that whomever was on the receiving end was not acquainted enough with current technologies, and that was probably struggling with something that could be solved much easier with an App.

What’s brilliant about it, is that even though the campaign was conceived to push the AppStore concept (something that, by the way, both Nokia and Palm attempted to do before with partial success), and by extension, the iPhone, the emphasis was never on the “there’s and app” part, as much as on the “for THAT” piece.

It is never about the cold beer, but about the spot it hits on a hot summer day. It is never about the scratch, but about the itch it stops. From the client’s perspective, is never about your product, and always about the use-case, the pain point they are trying to solve.

As published on The Channelmeister.com