Responsibility is in the Hands of the Influencer, Facebook Live Contributors, and Other Bits of Social News for the Week of April 24th

  • Four fashion brands discuss how they approach UGC . — Via Glossy
  • The FTC is cracking down on brands and influencers to refine advertisiting guidelines on social media. “Instagram has become a Wild West of disguised advertising, targeting young people and especially young women,” said Robert Weissman, president of Public Citizen, a non-profit consumer rights advocacy group that recently sent a petition to the FTC calling out stricter enforcement on social media disclosures. “That’s not going to change unless the FTC makes clear that it aims to enforce the core principles of fair advertising law.” — via Glossy
  • A recent Facebook update now makes it easy for brands to have outside contributors as content-creators for Facebook Live videos. The update allows Facebook page admins to assign chosen users as Live Contributors who can go live on behalf of a page.Pages now have the flexibility to allow individuals to contribute great live content, while keeping the Page secure and maintaining control over the rest of their content. Live Contributors do not have access to administrative functions of Page — only the ability to go live on the Page. Live contributors can go live on the iOS and Android apps. — via the Facebook Blog
  • Levis’s launched a new campaign across digital and social media targeting their growing Indian consumer base earlier in March around International Women’s Day, and is gaining steam across the United Steam. The campaign titled “Shape Your World” profiles four stylish Indian women in the film and fashion industry who live their life according to their own rules. According to a PR statement, Levi’s has said that this campaign “celebrates unstoppable women who have shaped their world, on their own terms. A world in which she has made choices, broken rules, refused to give up on her dreams, and survived battles that would have broken most others.”
-In an industry where size zero is the norm, actor Huma Qureshi has challenged every stereotype and silenced all her skeptics with her acting abilities. She lets her passion speak for herself. Watch her video here.
-Transgender model Anjali Lama moved to Bombay from Nepal to chase her dream. After many failed attempts, she became the first transgender model to walk the ramp at one of India’s top fashion events and she’s on her way to achieve a lot more. Watch her video here.
Celebrity hairdresser Sapna Bhavnani has always been in the limelight for her unconventional hair-dos and tattoos. Fighting off labels ever since she was a teen, she’s always lived by her own rules and her confidence has inspired many. Watch her video here.
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