Weekly Trends | August 15th 2016
Social News & Trends
- Snapchat got slammed by users (and most of the mediasphere)for coming out with an offensive filter that has many angry, and rightfully so. — Via the Guardian.
- This Instagram account, @coffeenclothes; combines the internet’s three favorite things. Coffee, flat lay photography, and trendy accessories. The account, a gallery of cherry-picked content, has a 236K-strong following.
- Burberry looks to Pinterest to launch newest beauty product. The luxury giant will be capitalizing on the platform’s nearly 40 million users on the app to launch it’s newest beauty product, “Cat Lashes”, a mascara that retails for $29 to an audience of digitally savvy consumers. The majority of the brand’s marketing budget for the launch is locked up in social media, and although both Burberry and Pinterest declined to comment on the figures invested, social media marketing experts agree that the budget could have easily been within the seven figure range in order for Burberry to have been able to integrate it’s product offering with Pinterest’s API in order to create custom boards for the app’s users.
“Personalization is at the heart of the campaign, with consumers filling out a quiz to determine the Burberry Beauty-centric content they will see on Pinterest. Links to the questionnaire will be posted to Burberry and Sephora’s social media channels (as well as on promoted Pinterest pins starting next week), with users directed to a microsite to fill it out. After plugging in their initials and answering two questions — “How long do you spend applying your makeup?” and “Does your makeup look include smoky eyes, feline flicks or long lashes?” — they will be prompted to log in to their Pinterest account. Once signed in, they will get a personalized board with content and shoppable pins that all link to sephora.com. Cat Lashes will roll out to Sephora stores over the next two weeks.”
— Via WWD.
Home & Style Trends
- Chip and Joanna Gaines (of Magnolia Market and HGTV Fixer-Upper Fame) to launch new quarterly lifestyle magazine published by the Meredith Corporation, the publishing arm responsible for Martha Stewart Living as well as Better Homes and Gardens. The first issue will launch in October of 2016 at a price of $7.99. The Gaines’ first book will launch the same month. — via Popsugar.
- The new neutrals take their cue from a subdued palette of grey and beige, for a chic take on slick and modern kitchen design. — Via Desire to Inspire.
- NYMag’s exhaustive (and correct) list of need-to-know trends for Fall 2016 are all about impact, glamour, and garnering attention. From shearling, to velvet, stacked platforms and deep, deep purple, these looks are about making a bold statement and making no apologies for it. — Via NYMag.
News and Culture
- Venezuela’s widespread economic collapse in recent years has lead to a devastating outbreak of malaria, resulting in a national health crisis the size of which has not been seen in over seven decades. The briefing: in a struggling economy, rapid inflation has all but obliterated many middle-income salaries, prompting many once-successful white-collar workers to turn t illegal gold-mines in the jungles of Venezuela for black-market gold. Here the marshy conditions breed malaria-ridden mosquitoes, and when the newly-ill workers return home to the larger cities in order to heal, the disease spreads. The Venezuelan government, thus far, has done little to assist or minimize the outbreak, and nearby countries such as Brazil are just now beginning to see an increase in Malaria cases. It remains to be seen if the World Health Organization will insert itself to fix the problem. More is obviously to come. — Via the New York Times
- Usain Bolt won the Olympic 100-meter dash for the third time on Sunday night, cementing his position as the world’s fastest man. — via the New York Times
