“The Newsfeed is Out, and Stories are In”
Published in
3 min readApr 24, 2017
Social Media News and Trends for the Week of April 17th through the 24th.
- Stitch Fix is now designing clothing with an algorithm. Using consumer data parsed from all angles of the customer journey as well as social media, a team of data analysts at stitch fix is now using this information to guide their team of in-house designers to manufacture private-label clothing that they believe will resonate with consumers. According to a recent article in Glossy, today Stitch Fix has more than 400 brand partners that fill its monthly inventory. It uses machine learning and historical data to determine how much of a single product to order, where to sort new product fulfillment and when to donate old styles. As customers continue to receive monthly shipments, every item they decide to keep or send back presents a new data set. Based on that data, Colson saw that Stitch Fix’s algorithms could parse the data and determine, by a set of traits, what customers wanted in a blouse or a pair of pants. The problem: It doesn’t always have a matching item in its inventory. There was whitespace in its product offerings that the algorithms identified. Colson said that instead of seeking out more brands to bring on as partners, he wanted to take out the guesswork by designing the clothing based on this feedback themselves. —via Glossy
- 3 Big Insights for Brands Hoping to Compete with Amazon. — Via Glossy
- Why ‘Stories’ are the New Newsfeed — Buffer Blog
- “For brands and retailers, not only does Instagram offer greater exposure but it also lets them link out to a landing page, something that was previously only available through the link-in-bio feature. Instagram’s analytics tools are also better fleshed out than Snapchat’s, which have always been more opaque for brands trying to see if their posts are getting traction. As a result, scrappy social media teams are finding that, thanks to tight resources, it’s better to choose one or another. Rent the Runway, which has a team of two dedicated to Snapchat, doesn’t often post to the platform outside of its regular series. On Instagram Stories, however, which is run by a separate social team, the retailer has tested influencer takeovers, dressing room “drive-alongs,” the desirability of new products and content from its blog.” — Via Glossy.
- Instagram Stories Passed Snapchat for Highest Number of Daily Active Users on Monday April 17th. — via MarketingDive
- However, Gen Z still frequents Snapchat more than any other social media platform. America’s high school and college students are returning to Snapchat more often than other social networks, according to the results of a survey conducted by SCG. Slightly over half reported they are on Snapchat at least 11 times a day, 71% said they turn to Snapchat six or more times a day, and 78% revealed they use Snapchat daily, compared to 76% using Instagram and 66% using Facebook daily. — via MobileMarketer
- Facebook Messenger is evolving with several updates, in what’s being called Messenger Platform 2.0, including the ability to assimilate services from various apps such as Spotify and OpenTable directly into the messaging platform via a feature called chat extentions, according to a report in Fortune on Facebook’s annual developer conference F8, which opened yesterday. The news was also announced on the Messenger blog. — via MobileMarketer
